As a brand owner, you work so hard. You spend intensive time perfecting your collection. Every detail matters! So, when it comes to marketing your products, it’s crucial to partner with someone who will also invest effort of the same magnitude. A picture is worth a thousand words, after all. Therefore, it is vital that your images’ thousand words do not portray feelings like “uninteresting” or “stale” in the minds of your viewers. What can fashion photography do for you?
- It enables you to stand out from your peers. Instead of plain shots focusing solely on products, fashion photography captures the essence of your brand through techniques involving models, props, lighting, location, and more.
- It allows you to control how your aesthetic is presented. Fashion photography creates images that are rich and unique. In turn, your carefully curated brand identity remains in the mind of the viewer.
- Fashion photography communicates emotion. A thoughtfully planned shoot can evoke almost any feeling. Creative shoots can allow a viewer to feel as if your product could make their life more beautiful. They can also allow a viewer to feel enthralled in the luxury and exclusivity of your product. They can even transmit energy and allow a viewer to feel invigorated. The sky is the limit here.
- Fashion photography provides instant credibility. They exempt you from trying to sell your brand with gimmicks. Instead, they provide consistent, quality images which convey trust, recognition, and perceived value instantly (especially when cross posted across all platforms).
Role of a good fashion photographer
- The ultimate priority of any fashion photographer is to capture memorable
- A good fashion photographer is a good listener. It is essential for a fashion photographer to gain a deep understanding of the identity of a brand and to use it as an underlying foundation during the development of creative concepts.
- Fashion photographers should keep their fingers on the pulse of society. A good fashion photographer can connect a creative concept with current cultural influences. A constantly evolving market requires adept individuals.
- A good fashion photographer is methodical and organized. Photoshoots have many moving parts and the photographer is the chief of operations. Details are crucial. Some of the many important responsibilities of the photographer are providing:
- Creative direction: a good fashion photographer taps into the creative mind space of each individual involved and motivates them to shine.
- Set building: a good fashion photographer brings creative concepts to life with supporting props, backgrounds, and any other detail that perfects the overall ambience of the set.
- Wardrobe styling: sometimes having a beautiful garment is simply not enough. A good fashion photographer pays attention to how a garment or accessory is arranged to best highlight its attributes.
- Model casting: a model can make or break a concept. Hiring a fashion photographer who is skilled at acquiring talented models is always advised.
- Light direction: this detail is often overlooked, but proper lighting can set apart the good from the great.
- High-end retouching: photographers should apply the “goldilocks” approach – too little or too much retouching can decrease authenticity. A good fashion photographer has an eye for how much retouching is “just right.”
- A photographer sets the tone. Above all else, a good fashion photographer ensures that every individual on the set is able to work in a positive, respectful environment
What is the bottom line?
- High End Images: You get what you pay for. Marketing your brand is not often done well through the lens of an iPhone or your friend with a camera. There is a reason that an entire industry is devoted to this process. Your products are quality. It is worth the investment to hire someone who can digitally capture that quality for you.
- Fashion Trend Alignment: Working with a fashion photographer allows you to produce fresh content. Fresh content is vital for two things. First, it allows brands to reach new and diverse audiences. And second, it is positively associated with user-generated content. When you consistently produce relatable and authentic images, customers, in turn, are motivated to do the same – and share your brand with their followers in the process!
- Enhanced Coverage Opportunity: A fashion photographer can help you showcase individual products in different applications. Various images help to gain your customers’ attention but are also key drivers of conversion rates. As your quality image count goes up, so does customer confidence and sales, in turn.
- Revenue Growth: Humans are visual creatures. We consume – and are almost inundated – with digital content. So, remember the trust we mentioned in the first section? Quality images are associated with increased trust, and increased trust is directly associated with increased sales.
- Less is More: Some fashion photographers may be willing to negotiate an amazing introductory rate with you. They have experienced how quality images translate to sales for a brand. And when brands are happy, they tend to become repeat customers. If a fashion photographer offers this type of deal to you, take it! It will pay in dividends.
Have more questions? We are here to help. Let us assist you on a path to success. Contact Nicole@TheDeepShutter.com.
